School District 8 (Kootenay Lake) is nestled in the Southeast corner of British Columbia. We are a vibrant area, covering 6 "families of schools" in Creston, Crawford Bay, Kaslo/Meadow Creek, Nelson, Salmo, and the Slocan Valley. Our area is a beautiful, vibrant, fantastic place to raise children, has a world-renowned Arts and Entertainment community, and easily accesses a variety of amazing year-round outdoor pursuits.

Our FOCUS-LEARN-EXCEL philosophy and our Board of Education's Learning Goals of: Literacy, Numeracy, Indigenization, and Inclusion guide our practice with our students and our mission:

We focus on excellence for all learners in a nurturing environment .

The Region

Imagine a pristine part of the world, filled with unparalleled beauty. Lush with outdoor and indoor opportunities, a thriving cultural presence, and opportunities for young and old, the Kootenays attract people from all over the world who want to make this their home. Along with its natural beauty, our region in the southeast corner of British Columbia is a fantastic place to raise children, has a world- renowned arts and entertainment community, and easily accesses a variety of amazing year-round outdoor pursuits.

The Opportunity

Now imagine being a part of a visionary, creative team with a focus on providing the best opportunities possible on behalf of approximately 5,000 students. Can you see yourself thriving in this kind of environment? If so, please consider joining us in our drive to be public education leaders.

School District No. 8 (Kootenay Lake)

The District includes 21 schools reflecting several unique communities including Crawford Bay, Creston, Kaslo, Meadow Creek, Nelson, Salmo, Slocan, South Slocan, Winlaw, Wynndel, Yahk and the surrounding rural areas, within a large geographic area including two time zones. The District’s operating budget for 2020-2021 is approximately $70 million.

The Candidate

You will demonstrate a deep commitment to the strong relationships we value. A rich professional background, including strategic communications, media relations, marketing and building positive and productive public engagement opportunities with diverse stakeholders. You are detail-oriented and build relationships readily. You will receive further insights by viewing the Leadership Competencies for School District 8.

The Candidate will support positive public engagement and relationship building through:

• Transparency

• Respect

• Inclusive of the voices of all partners

• Optimism,

• Support

• Active and open listening

Nature and Scope

Reporting to the Superintendent of Schools, the role of the Public Engagement Manager is to lead and manage communications and public engagement for the district.

The Public Engagement Manager will:

• Promote a positive and enthusiastic public image of the district and the public

education system

• Apply the outreach strategy consistently across all communication platforms,

channels and tools to maximize communication and outreach to all education


• Build strong system-wide communications support to district initiatives

• Support crisis communication to support manage public confidence

• Monitor and understand emerging issues and trends

• Support alignment between the Board of Education, the staff, and

communities and stakeholders

• Monitor and report on progress against established key priorities, goals and


• Provide communication advice and assistance to the Board of Education,

senior administration and school-based staff

Major Responsibilities and Priorities

1. Implementation of the Communication and Outreach Plan and Content


a. Develop annual communication plans and monitor progress against

communication goals

b. Engage and supervise external service providers to support

communication and public engagement

c. Set and monitor annual communication budget

d. Coordinate district-wide school, staff and student recognition initiatives

and provide advice, guidance and support to school leaders in promoting

this recognition

e. Plan, write and produce content for the website and other digital

outreach platforms as well as print outreach tools

f. Support development and distribution of certain internal communications

g. Oversee research, writing, editing and creation of news releases, articles

for publication and other appropriate news, information, and promotional

materials to support system-wide initiatives

h. Ensure all communications are engaging, professional, and consistently

apply the district brand, priorities, and key messages

2. Digital and Social Media Communication

a. Oversee development of content on social media to support educational


b. Monitor and measure message sharing and other data analytics

c. Provide ongoing advice and counsel to social media partners and users within the district

d. Oversee the content of the district website

3. Maintenance and Development of Communication Assets

a. Support and provide communications counsel and recommendations on messages, tools, and channels for school-based programs and projects

b. Consult with senior administration and schools in the creation of

corporate materials as required

c. Establish, maintain, and ensure access to image and video assets while ensuring compliancy with usage and privacy regulations

4. Liaising with Media and External Partners

a. Identify public relations opportunities

b. Support staff with media enquiries and key messages

c. Strengthen relationships with local, provincial, and national media and other communication partners

d. Liaise on collaborative communication opportunities with external


e. Coordinate public relations events

5. Special Events Planning

a. Coordinate special event planning

b. Monitor and develop public engagement planning and implementation

6. Crisis Communications and Issue Management

a. Liaise with stakeholders to ensure public confidence in critical situations and with issue management

Education, Experience and Qualifications

• A university degree in journalism, public relations, communications or a

related discipline is required.

• Minimum 5-10 years of experience in communication planning, consulting

and project management experience is required.

• Experience managing a proactive public engagement/relations program and

interacting with media as required.

• Effective verbal and written communication, interpersonal and computer


• Ability to deal effectively with a variety of individuals and groups both within

and outside the organization is required.

• Experience providing communications counsel and support to administration

and executive teams, subject matter experts and other key staff as required.

• Other duties as assigned.

The awarded applicant will have a Criminal Record Check (submitted by the employer).

Qualified and interested applicants should apply via Make a Future. This posting will remain open until a suitable candidate is found. First review of applications will be October 15, 2021.

For further information regarding this position and schedule, please contact Trish Smillie, Superintendent/CEO, at

School District 8 (Kootenay Lake) supports equity hiring for Indigenous applicants.

*If you are experiencing any technical issues with your application process to contact Make A Future's customer service line; HR cannot upload or assist with these issues. We cannot accept documents via email, such as cover letters/resumes/transcripts/teaching reports via email, as they need to be part of the employee's Make a Future profile.

Job Category:
Management & Professionals
School District #8 (Kootenay Lake)
Posting Date:
9/27/2021 8:54:13 AM
Nelson, British Columbia